E-commerce stores have opened up an abnormally enormous number of opportunities for businesses to flourish. Since the boom of such a phenomenon, many players have come to take action upon it, leaving very less room for mistakes to occur. Although it has become extremely competitive, certain practical strategies can be employed to effectively overcome the wave of competitors and stay afloat in the game.
Here are 5 ultimate tips for rocking a stunning UX design for your e-commerce store:
1) High-Resolution Product Images:
Product images are generally the first impression of products that customers get. If you flop on this one, you are probably going to lose them and eventually face decreased conversion rates. In order to avoid this, upload images of really good quality and resolution such that it appeals viewers and forces them to check products more.
2) Easy Navigation:
You might have done a good job on categorizing products based on their uses. But, if people find it hard to reach a specific product, you automatically fail to seize them. Thus, it is vital to work on navigation such that customers can easily find what they want and proceed with their shopping. Minimize the number of steps and try not to add too many categories which may create a huge mess.
3) 24/7 Customer Support:
Providing full-time customer care is essential for an e-commerce store because each query received can be potentially converted to returns. You could lay-out commonly asked questions on a separate page. But you will always have questions that coming from customers. So, you have to be ready to attend to them and strive to persuade them to make a purchase from your store.
4) Enhanced Functionality:
User experience is also highly dependent on how functional a website is. If you are going to add to the clutter by including unnecessary elements and details, it considerably reduces productivity and conversions along with it. Keep features are that absolutely required and discard those that aren’t very useful. Everything on the store should converge to pushing the customer to buy something. So, design a website keeping this mind.
5) Maintaining Stock Availability:
Finally, it is mandatory to refill stock as and when it reduces or finishes. Customers don’t like it when they fancy some product and then find out that it isn’t available in stock. To avoid such a scenario, keep track of all the stocks of your products and back them up on time, every time. This way, nobody gets discouraged from buying and perhaps even lose interest in your e-store.
Employing the tips mentioned above, it is quite possible to create an e-store which successfully provides users with an amazing experience! If you are looking for hiring a professional UX designer in New York, connect with Openwave right away!
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