mobile application development

Want to build a mobile app? Find out which device you should build on

Businessman with smartphones and colorful apps

The Android vs. iPhone debate has raged on for a while, and there seems to be no conclusive evidence as to which is better. For developers who’re looking to expand their mobile presence with a native app, this could lead to possible confusion in choosing the right platform.

Here we’re bringing out a few reasons as to why an Android device scores over an iPhone and why it’s a better development choice:

#1: Selection

When it comes to Android, the choices are limitless, making it easier for users to buy something that’s tailored to their requirements. This prompts more users into buying these devices as opposed to iPhone.

#2: Personalization:

It seamlessly integrates third party apps and offers customization levels that cannot be competed with by iOS devices.

#3: Hardware capabilities:

To build feature rich applications, it is vital to have access to astounding hardware capabilities. Android fares well on this front, with even the lowest end smartphones coming loaded with rich hardware specs.

#4: Play Store rules:

Submitting an app to Play Store and getting it published is a lot easier than going through iOS’ stringent guidelines. You can be denied entry into the Apple store upon the slightest violation of its guidelines making Google’s App store the better option.

#5: Multitasking and home screen

Multitasking is easier on Android devices. In addition, it allows the addition of widgets and most-used apps on the home screen which keeps users constantly in view of their favorite apps. This feature favors app developers who’ve got the chance to get their app on the home screen of their users.

#6: Durability:

Most Android devices are made of tough poly-carbonate in contrast to the aluminum based body of iOS devices. Longer life means a significant number of people will continue to use it, making it a promising platform for app development.

#7: Easy development

Because of the rising popularity of Android, it’s simpler to find developers well-versed with the SDK than it is to find developers for iOS applications.

Make the better choice and choose an Android device. Cheaper, better and more functional, it’s the better of the two and is also a good choice for Native App Development.


mobile application development

Four Simple Tips for Mobile App Optimization


We have reached a time where apps have become a crucial part of the online business ecosystem. A vast majority of business transactions take place through the mobile medium rather than through the web or physical stores. As a result, for a business to survive, it needs an app that can make it on the highly competitive online space. In this article, we’re going to be exploring four simple ways to optimize your application for better reception at the store.


Make sure that the description entailed for the application aptly defines the purpose of the app. It must be tailored to get people interested in your product, and give them a reason to actually download it. The description is your avenue of convincing customers that your app is what they’re looking for.


Having an App icon that resonates with customers is among the most important things. Your icon is the first thing that people see, and needs to reflect the image and character of your company. Ensure that you use simple messaging techniques and relay your message through focus. But make sure that your icon stands out among the crowd of endless apps and their icons that already fill the web.


This may seem less relevant, but your app’s name is central to casting appeal and drawing attention from customers. The name needs to be cool and catchy, while at the same time, reflecting the purpose of the app in the right manner. One would also want his name to be memorable to catch attention easily and stir interest among visitors.

Keywords and SEO

Keywords are integral to search engine marketing, and using them is critical to pushing your app’s online visibility. Using keywords in the right manner would place your product higher up in the search rankings. Evaluate the range of keywords available and ensure that you identify and apply the ones that are most appropriate for your app, and the ones that are searched for.

If you need professional help with the design and development of mobile apps, then Openwave has the solution. Our team draws from twenty years of experience, and has equipped countless businesses with mobile apps to take them further. Get in touch with us to know more!