mobile application development

Four Simple Tips for Mobile App Optimization


We have reached a time where apps have become a crucial part of the online business ecosystem. A vast majority of business transactions take place through the mobile medium rather than through the web or physical stores. As a result, for a business to survive, it needs an app that can make it on the highly competitive online space. In this article, we’re going to be exploring four simple ways to optimize your application for better reception at the store.


Make sure that the description entailed for the application aptly defines the purpose of the app. It must be tailored to get people interested in your product, and give them a reason to actually download it. The description is your avenue of convincing customers that your app is what they’re looking for.


Having an App icon that resonates with customers is among the most important things. Your icon is the first thing that people see, and needs to reflect the image and character of your company. Ensure that you use simple messaging techniques and relay your message through focus. But make sure that your icon stands out among the crowd of endless apps and their icons that already fill the web.


This may seem less relevant, but your app’s name is central to casting appeal and drawing attention from customers. The name needs to be cool and catchy, while at the same time, reflecting the purpose of the app in the right manner. One would also want his name to be memorable to catch attention easily and stir interest among visitors.

Keywords and SEO

Keywords are integral to search engine marketing, and using them is critical to pushing your app’s online visibility. Using keywords in the right manner would place your product higher up in the search rankings. Evaluate the range of keywords available and ensure that you identify and apply the ones that are most appropriate for your app, and the ones that are searched for.

If you need professional help with the design and development of mobile apps, then Openwave has the solution. Our team draws from twenty years of experience, and has equipped countless businesses with mobile apps to take them further. Get in touch with us to know more!

mobile application development

Best Practices for Accepting Social Login on a Mobile App

First-time downloaders rarely have the patience needed to create a new account and enter all their personal details while using a new app. Many developers get around this reluctance by giving users the option of a social media login – using their social media credentials to gain full access to the application.

If you’re about to add a social login to the app, here are some best practices you need to follow for best results:

Pick Top Three Networks

Don’t offer more than three social media login options. Offering more than that is not only a major headache – regarding data storage – but the login panel also ends up looking cluttered. Pick three options that your users are likely to use, like Facebook, Twitter, and LinkedIn.

Don’t Ask For Too many ‘Permissions.’

Don’t immediately ask users for permission to post on their walls or for access to their friend’s list – users are likely to abandon your product. Instead, just settle for basic information like username, password, and location. Later, when they have interacted with your app for a while and trusted it/your company more, you can ask for more access.  

Give Them an Incentive to Log In

Always give them an incentive to log in. That means that when they open your product for the first time, provide them with a sneak peek of the main screen and place a floater login window on top. That makes them want to give you their info quickly so that they can get access to the screen fast.

Don’t Embed in a Web View

The WebView allows users to access their login without leaving the application, by opening up a browser window. Not all users will have dedicated applications, though, so it’s better not to implement this feature.

Let Them Log Out Quickly

Finally, always let your users log out easily. Make the logout button prominent. Even if your app supports push notifications and you want them always to stay logged in, a logout option is essential for both security reasons and convenience.

You can always get this functionality added to your app by hiring a mobile app development team to do it for you at an affordable price.