mobile application development

Four Simple Tips for Mobile App Optimization


We have reached a time where apps have become a crucial part of the online business ecosystem. A vast majority of business transactions take place through the mobile medium rather than through the web or physical stores. As a result, for a business to survive, it needs an app that can make it on the highly competitive online space. In this article, we’re going to be exploring four simple ways to optimize your application for better reception at the store.


Make sure that the description entailed for the application aptly defines the purpose of the app. It must be tailored to get people interested in your product, and give them a reason to actually download it. The description is your avenue of convincing customers that your app is what they’re looking for.


Having an App icon that resonates with customers is among the most important things. Your icon is the first thing that people see, and needs to reflect the image and character of your company. Ensure that you use simple messaging techniques and relay your message through focus. But make sure that your icon stands out among the crowd of endless apps and their icons that already fill the web.


This may seem less relevant, but your app’s name is central to casting appeal and drawing attention from customers. The name needs to be cool and catchy, while at the same time, reflecting the purpose of the app in the right manner. One would also want his name to be memorable to catch attention easily and stir interest among visitors.

Keywords and SEO

Keywords are integral to search engine marketing, and using them is critical to pushing your app’s online visibility. Using keywords in the right manner would place your product higher up in the search rankings. Evaluate the range of keywords available and ensure that you identify and apply the ones that are most appropriate for your app, and the ones that are searched for.

If you need professional help with the design and development of mobile apps, then Openwave has the solution. Our team draws from twenty years of experience, and has equipped countless businesses with mobile apps to take them further. Get in touch with us to know more!


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